Jarden Sports Licensing (formerly K2 Licensed Products and The Licensed Products Company) is a division of Rawlings and a subsidiary of Jarden Team Sports. JSL is the leading manufacturer and marketer of licensed sports and recreation products, and currently holds licenses with the National Football League, NFLPA, Major League Baseball, National Basketball Association®, over 300 NCAA colleges and universities, NASCAR, Marvel Entertainment, LLC, and Mattel.
JSL's primary product lineup includes specialty sports balls, including commemorative, collectible, and playable footballs, baseballs, basketballs, soccer balls, playground balls, and softee youth development products. JSL also offers a complete line of outdoor recreation products, focused on tailgating, camping, snow and water sports activities.
JSL's products can be found in America's top retailers, such as Target, Walmart, Toys R Us, Dicks Sporting Goods, The Sports Authority, Academy, Modells, and Hibbetts to name a few. JSL has a strong concessionaire business, selling in-arena/stadiums for 120+ professional sports teams and over 200 minor league baseball clubs. JSL also develops programs and promotions for specialty retail and attractions, including QVC, HSN, Sports Illustrated, The Walt Disney Company, Universal, and ESPN Zone, as well as Fortune 500 companies, including McDonald's, Anhueser-Busch, Motorola, Coors, Bank of America, and Mastercard.